There are a lot of terms in use on the internet these days.
Many of them can be confusing even for the veterans to web
life.
I've noticed references to doorway pages and mirror sites
quite a few times recently in ezine articles and discussion
groups. These two terms are pretty unfamiliar to many of
the people I have run into lately. Let's clear up some of
the confusion.
What is a Mirror Site?
A mirror site is simply a copy of your site. It's usually
your main page but it doesn't have to be. The point is it's
just a copy. Just like looking in the mirror is a copy or
reflection. A mirror site looks exactly like the original.
Making a Mirror Site
Making a copy is easy. Using a free site for your mirror
site is the preferred way because of cost considerations.
This works best if you have your own domain but I suppose
you could make a copy of a free site. Besides, having your
own domain tends to demonstrate that you are serious about
what you are doing.
You can find quite a few free web hosting sites around.
Here are a few to get you started. (to find others go to
the search engines)
To create a mirror site just open an account with one of
the free hosts. Then follow their directions for uploading
your page to their server.
You will want to change the meta tags a bit so the search
engines will recognize the "new" site. Keep in mind the more
pages you have listed in the major search engines, the better
are your chances of a higher ranking.
What is a Doorway Page?
Doorway pages, on the other hand, are pages that are created
for the sole purpose of pointing traffic toward your site.
There are a variety of things you can do in creating doorway
pages. Your imagination is your only limitation.
These pages must be very focused. They are usually only one
page in length and the design tends to be quite simple. There
is no need to be extravagant because it serves only one purpose.
Making a Doorway Page
To make a doorway page, just pick one of the benefits of a
product or service you want to promote and focus on it. Create
a simple page that list some important points about that one
benefit. Make sure the points exploit the benefit to the point of
great interest in the product or service. Then offer a link to your
main site for more information and a possible sale.
Once the page is created you will want to develop meta tags
for it and install them. Then submit the page to the search
engines .
Traffic from a Doorway Page and Mirror Site
Doorway pages and mirror sites can both be great ways to
increase traffic to your main site. Neither of them are
difficult to do nor do they take much time.
The time and effort spent will reward you with increased web
site traffic and ultimately more money in your pocket.
So what are you waiting for? Get started now. You won't
regret it.
Article by Bruce McCullough,aka, Buruse of Buruse on the Web.
Buruse on the Web is dedicated to bring regular folks clear,
concise information about marketing, associate programs and
anything involved with working at home with your computer.
Visit Buruse at http://www.buruseontheweb.com.
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