Last week we officially launched our new product AddThis.com
at the prestigious DEMOfall
2006 conference. The event was a blast, so many new ideas
and products, so many great people, but so little time. We really
recommend attending or presenting at this conference.
We took the stage, like
67 other pre-selected companies did, and demoed AddThis to a crowd
of tech journalists and investors. One great thing about DEMO
is that is offers its presenters a level playing field. Big companies
or small, all have exactly 6 minutes to present their product.
Each company also has a booth (all the same size) where they can
futher demo their product or technology to attendees. A lot of
people came to ours, many were very curious about AddThis.
This week we are launching our public beta. We already have several
beta partners, with Globat.com
and TemplateMonster.com
among the biggest. If your company is interested in becoming a
beta partner for AddThis, drop
us a note.
So what is AddThis anyway?
Well in short it's the "missing button"
in your browser. It's the button you always wanted in your browser.
The Internet has evolved quickly over the past few years, but
for some reason our browsers have remained essentially the same
as they were 10 years ago.
The
AddThis button is the button for collecting things you find online
and for saving them where you want.
You want to save bookmarks in your browser, with del.icio.us,
or any other service? Ok! You use Bloglines or any other service
as your feed reader? Fine! You use iTunes or another service for
podcats? No problem! The button helps you collect information
online with a single click, and send it to your favorite bookmarking
service, feed reader, wish list service, podcast service, and
more.
Imagine!
You discover a new webiste and want to bookmark it...AddThis.
You come accros a great blog and want to subscribe to it...AddThis.
You find a cool product you want to add to your whish list...AddThis.
You find a great podcast
and want to save it in your reader...AddThis.
You get the idea.
OK, what about web publishers?
For web publisher, AddThis also provides buttons for your website
or blog, so your visitors can easily
bookmark it, subscribe to your feeds, add your products to their
wish list, get your podcats...all with one click, and regardless
of what bookmarking service they use, feed reader, etc.
With these buttons on your website or blog, your visitors are
much more likely to remember you and come back again and again.
And as the Web is morfing into Web2.0, a more social
environment, making sure that your visitors collect your content
is increasingly important for the visibility and reputation of
your website or blog, it's social SEO.
