The RSS Promise for Internet Users
By Rok Hrastnik
The RSS promise for end-users is simple:
- a unified one-stop-shop to consume online content, without having to
visit dozens of sites every day to see whats new and without having their
online subscriptions interfere with their personal and business e-mail
communications;
- complete control over their content consumption, including a quick, easy
and reliable mechanism to unsubscribe from content they do not wish to receive;
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- the ability to receive breaking news as it becomes available, without
having to wait for a monthly, weekly or daily recap sent to their e-mail
addresses;
- the certainty of actually receiving the content they want, without the
fear of it being stopped by spam filters on the way;
- the ability to receive rich-media content directly to their desktops,
including audio and video content;
- the promise of providing the tools to make their lives easier, including
receiving critical content updates as soon as they become available.
These points are not simple enhancements, but important advancements that
can fundamentally change how internet content is consumed. Furthermore, these
points themselves prove why marketers need to start implementing RSS now!
To bring the point home, let us inspect some of the content services already
powered by RSS.
Library Elf: Making The Library Experience Easier Library Elf helps you keep track of your library accounts in one place and
received reminders, such as what library material is due, overdue and ready for
pickup. Library Elf uses the power of RSS to help you forget about your library
accounts and instead be directly notified of the changes youre waiting for,
directly to your desktop.
Indeed: Helping You Find The Right Job Indeed.com provides its visitors with job seeking results from hundreds of
sites and then makes the search results accessible via RSS feeds. Users can
subscribe to individual search results, pertaining directly to their search
keywords to be notified immediately new jobs are available.
Flickr: Sharing Your Life In Picture Flickr is the most popular photography management and sharing service on the
web, enabling end-users to upload their photos and then make them available to
their friends, associates and family through a wide assortment of content
delivery channels, including RSS. By subscribing to individual Flickr feeds from
their users, everyone can have direct access to the latest life experiences from
their friends.
RSSCalendar: Sharing Your Events RSSCalendar.com allows individuals and companies to share their personal or
group calendars with the rest of the world, letting everyone that matters know
of where and what they are doing next, delivering this information via
individual RSS feeds.
Coupons.Com: Savings To Your Desktop Coupons.com brings the best deals and coupons to internet end-users, helping
them save money by discounted shopping. They also started delivering
coupons through RSS feeds, giving their subscribers direct access to their
latest offerings.
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PubSub.com: Tracking The World PubSub.com is an amazing service that allows you to track practically
everything going on around the world by matching your keywords with tens of
thousands of online content sources, and enabling you to subscribe to your
customized search results through customized RSS feeds.
RSSAuction.Com: Tracking Your Purchase Interests If youre a regular eBay user, you certainly want to keep track of new
products available, which precisely match your interests. RSSAuction.com helps
users keep better track of eBay by giving them a tool to first create a
comprehensive list of product requirements and then delivering the search result
through an RSS feed. As soon as new products matching individual interests
appear, the user is notified of that through his RSS aggregator, giving him the
ability to start bidding immediately and without having to visit eBay every day
to find the right products.
Upcoming.Org: Keeping Track Of Local And Social Events From the Upcoming.org website: "Upcoming.org is a collaborative event
calendar, completely driven by people like you. Enter in the events you're
attending, comment on events entered by others, and syndicate event listings to
your own weblog. As Upcoming.org learns more about the events you enjoy, it will
suggest new events you never would have heard about."
Feedbeep: The Ultimate "Time-To-Information" Tool Depending on who you are and your current life situation, many content
alerts are critical for you. If youre looking for a job, you want to know
immediately when a new one matching your precise interests is available, and so
on. While RSS brings this information to your desktop, that might not be fast
enough. Feedbeep.com takes internet content delivery one step further, by
empowering users to have their critical content updates delivered from an RSS
feed directly to their mobile phones via SMS.
RSS Empowers Consumers
The one thing all of these RSS-based or RSS-empowered services have in
common is that they empower consumers.
They empower them by getting the content that matters to them delivered
directly to their desktops or online content aggregators, but still giving them
the power to unsubscribe within moments of not being satisfied with the content
they are receiving.
Even more so, these services empower consumers to create social networks and
easily share their information with their friends, family and associates on a
large scale.
About the Author
Rok Hrastnik is the author of "Unleash the Marketing & Publishing Power of RSS",
acclaimed as the best and most comprehensive guide to RSS for marketers by
leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa11
