Have you heard this
story? The FBI has arrested a man for allegedly
creating software to generate artificial clicks on Google AdSense
and attempting to extort money from Google.
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It's official. Microsoft
is planning to launch its new search engine in July. They clearly
state that paid results will not be mixed with
the regular results. Read
the
article.
Ever wondered how the
Google index varies over time for a given set of keywords? RankPulse
tracks the top ranking sites on Google for over 1,000 popular
keywords.
Today's article is about blogs (or web logs),
their benefits and why you should consider using them for your
business.
Blogging For Business - Great reasons for every business to start a weblog
By John Jantsch
If
Howard Dean's failed political campaign accomplished anything, I
would say that it brought to the mainstream the use of something
called a weblog or "blog" as it known in cyberspace.
A blog is really nothing
more than a diary uploaded to the Internet and until about the
last 12 months was the realm of the individual who saw it as a
way to publish there random (and sometimes disturbed) thoughts.
The great thing about weblogs, and the growing set of software
that is being created to publish them, is that they are a tremendous
business tool.
Weblogs allow you to create content and contact.and that is what
your clients crave more than anything.
I use a program (there is a free trial version) called PMachine
to publish my weblog at DuctTapeMarketing.com/weblog.php.
This program allows me to simply make many entries and updates
and also allows readers to add comments. Better still, now seemingly
random articles can be sorted and searched by content or subject.
My weblog is more like a content management system and my readers
seem to love it.
Another great reason to explore the use of weblogs is that search
engines seem to love them. Within 30 days of launching my weblog
it became the most visited page on my fairly high traffic website.
So what is it about blogs that those little spiders love so much?
Here's a little secret, search engines crave content. Okay so
maybe that's not such a secret but to look at many websites you
would think it so. The fact is that too many websites just sit
there doing nothing that the search engines admire. Providing
content, not to mention fresh content, is one of the toughest
chores of anyone who maintains a website. But when it comes to
generating traffic it is the most important job.
Blogs, by their very nature, are all about content. In a commercial
environment every blog entry is fresh content. Get in the habit
of making two, three, even four entries a week and you've got
a content building bonanza on your hands. Everyone knows you need
new content to give visitors a reason to come back; blogs just
make the task so much easier.
Another advantage that blogs seem to currently possess over traditional
web pages and sites is lack of competition. While the number of
bloggers grows daily, there are still relatively few commercial
blog sites. When I created my blog I found that it showed up in
the number 3 spot in Google for the term "Marketing Weblog" within
about 3 weeks of launch. Not bad considering I did nothing to
make it happen.
There are a couple of other things you should do to make your
weblog a traffic magnet. They aren't really that different than
tradition SEO tactics but the names and faces are unique to the
blogging world.
Use targeted keywords in your entry titles
No rocket science here but this tip can't be stated enough. Forget
cute.go for titles that fit your targeted keywords and phrases.even
if they seem a bit awkward. (You do have targeted keywords and
phrases don't you?)
Register with Blog Search Engines - Search engines that specialize
in blogs
Register with Tracking Services - These services note when a
blog has been updated and publish an ongoing list. They even keep
track of the most updated and most visited weblogs. Plus you get
to learn what pinging is.
You don't need to get out of control on this one but a few "relevant"
swapped links to related blogs can boost your traffic.
Syndicate your content
This one is way to technical to cover here but do some research
on the term RSS and you may discover ways to have your content
and entries fed to sites that are hungry for the type of stuff
you write. Many of the popular weblog software packages have this
capability built right in.
John Jantsch is a marketing consultant based
in Kansas City, Mo. He writes frequently on real world
small business marketing tactics and is the creator
of "Duct Tape Marketing" a turn-key small business
marketing system. Check out his blog at http://www.DuctTapeMarketing.com/weblog.php
