By now you probably
heard the news; Mark Joyner is getting out of the Internet marketing
business. We wish him the best of luck. In the process, he is
selling off all the tools he used to build his multi-million
dollar virtual empire (including secrets, source code, resale
rights). There aren't many copies left. I already bought mine.
Find out
more!
In a continuing effort
to enhance the quality of our newsletter, from now on we will
give you the opportunity to rate each article we publish. Look
at the end of the article in each issue, a link called "Rate
this Article" will let you give it a grade on a scale of 1
to 10. This will be a great way for you to tell us which articles
you enjoy the most.
Dom Vonarburg
!!! Submit Your Site to 1,500 Search Engines and Classifieds !!!
Your site will be submitted once a month to 1,500 search engines,
announcement services and classifieds for a whole year. Also,
with just one click you can re-submit your site any time you want.
For example, if you are updating your site often, you can re-submit
every time you change it. Every submission produces a detailed
report on the results.
Making Money from a Subscription Site
by Kevin Bidwell
Originally,
the Internet was free. It was intended as a way for people to
exchange information. Web sites were basically just text documents
posted for all to see.
Over time, more and more people began entering the Internet
world and posting and looking for larger and larger amounts
of information. There were enough "eyes" on Internet sites to
make them a good source of income. The sites themseleves were
still free, but often provided space for advertising among the
information--much like a magazine.
In the last few years there has been another change. Ad revenue
has become less available and the demand for good information
has increased dramatically. When there is high demand and low
supply, basic economics teaches us there is a place to make
a profit.
As a result, many sites that once were free are now becoming
"subscription" sites. You want to see the info? You have to
pay.
If you want to create a subscription site, here are some keys
to success:
1. Choose your Topic Wisely
Choose a topic with high demand and low supply. The more unique
and valuable the information you provide is, the more people
will pay for it.
2. Offer a Free or Reduced Trial
If you have a quality site with expanding content, one of the
best ways to get subscribers is to offer a 3 to 30 day free
trial. Let people "test drive" what you are offering. Free is
best, but even a $1 membership works well.
3. Offer a Free "Reduced" version
If you are offering investment advice, for instance, you might
offer some information for free to everyone who subscribes,
but save the most valuable information for your paying subscribers.
Send out your new information for free but reserve all archives
in your member's section. By going for volume with your "free"
version you can leverage the prospects for your "paid" site.
Constant Contact makes it easy for anyone to create and deliver
professional email newsletters and promotions to a
permission-based list. Simply add your unique content to one of
the dozens of professional templates and Constant Contact does
the rest. Includes custom sign-up form, list hosting/management
and reporting. Affordable monthly rates.
As your subscriber list grows, you will not want to spend several
days every month simply typing in credit card info. Make sure
to use a merchant account provider that allows you to automatically
re-bill your subscribers.
5. Provide a "Tour" of your site
When someone is considering joining your site, give them a
clear taste of what is inside. Even if you have a free trial,
a few pages of "tour" can help you make the sale.
6. Set the Right Fee
Maximizing revenue for the subscription sites depends on two
factors: New subscribers and retention.
In a site with very wide appeal should be priced in such a
way that people join easily and stick around for a long time.
For example, if your monthly subscription is just $5 you will
have many people who don't cancel even if they are not using
the site often because of the low price point. The same site
charging $50 would have a much lower retention rate.
Try various price points until you find a good balance.
In a site with very specific appeal, you would want to price
it based on what the market would bear. A subscription site
giving important information to professionals might easily bring
in more than $100 per subscriber per month. In fact, if you
have solid, one-of-a-kind information, you will find your retention
rate is very high as well.
Again, try various price points until you find a good balance.
While there are many factors to starting and running a successful
subscription site, these six can help you get going on the right
foot. Put them to work and pretty soon you may have 1,000 people
paying you $24.95 per month to access your site!
Kevin is offering a FREE BUSINESS START-UP KIT to everyone
who visits his site. If you liked this article, you will want
to subscribe to his newsletter. Send a blank email to: nwslttr@quicktell.net
