Exit Exchanges - Do They Really Work?
By Michael Low
For
the last few years, the most popular form of exchanging
traffic was through banner exchanges. In the past year however,
more webmasters are beginning to use exit exchanges.
Exit exchanges drive traffic to member sites by exchanging
popunder displays. When a visitor leaves Member Site A, a window
showing Member Site B appears beneath Site A's browser window.
This effectively drives an extra visitor to Member Site B.
But do exit exchanges really provide a better deal?
Let's examine this issue by looking at the figures. In the
illustration below, I have compared the extra traffic that a
website would earn from a banner exchange and an exit
exchange.
For a website getting 1,000 visitors daily, each viewing an
average of 5 pages - and using 2:1 exchange ratios:
With A Banner Exchange:
Total number of banner impressions earned
= 1,000 visitors x 5 pageviews x 1 banner/page x 0.5 (2:1 ratio)
= 2,500 banner impressions
Assuming average clickthru rate is 0.2%.
Number of extra visitors earned
= 2,500 imps. x 0.2%
= 5 visitors
With An Exit Exchange:
Assuming 1 popunder is displayed to each visitor:
Total number of popunders displayed
= 1,000 visitors x 1 popunder/visitor
= 1,000 popunders displayed
Number of extra visitors earned
= 1,000 popunders displayed x 0.5 (2:1 ratio)
= 500 visitors
As we can clearly observe from the above illustration, exit
exchanges drive a lot more traffic to member websites compared to
banner exchanges.
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What are the KEY secrets to success with exit exchanges?
1. Popunders
Reputable exit exchanges only display 1 popunder window to each
visitor. The visitor will only see 1 popunder during their entire
visit at a member site.
This way they are never deluged with tons of popunders. Some
webmasters are prejudiced against using exit exchanges. They are
haunted by bad experiences due to unethical uses of popunders by
some rogue sites.
Some unscrupulous site owners spawn one popunder after another -
creating a seemingly endless stream of popunders which refuse to
go away! These rogue sites create a bad image of popunder
advertising.
However, from the above illustration, we can see that if used
responsibly, popunders are one of the most effective forms
of advertising available.
My advice?
Join an exit exchange that only display a maximum of 1 popunder
per visitor. To see an example of such an exit exchange, visit
w3exit exchange at http://www.w3exit.com and ezTraffix at
http://www.addme.com/eztraffix
2. Targeting
Before joining an exit exchange, make sure they have suitable
content categories for your website.
If your website is about web design, you should select
appropriate categories like Web Development or Web Design.
The more specific the categories offered, the better the
targeting, and the higher the quality of traffic exchanged.
If an exit exchange seems to show get-rich-quick schemes all the
time, then the traffic exchanged probably won't be of much use.
Targeting is the key to quality traffic.
So if you own a webmaster resource site, you should join an exit
exchange like w3exit at http://www.w3exit.com which caters
specifically to web development related sites.
Should you use an exit exchange?
I believe if you weigh the pros and cons, you'll agree that exit
exchanges do provide a better deal. Why exchange banners when you
can exchange visitors?
Michael Low is a professional PR Strategist. He provides top-
notch PR services at highly affordable rates. Check out his full
range of PR packages at http://www.prbuilder.com/pr.cgi?a014
