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Internet Marketing Tools - Ebook Basics
By Shelley Lowery
One of the most powerful viral marketing tools used on the
Internet is the ebook. An ebook is simply a group of files
compressed into one downloadable file for distribution. This
file can reside on your server and may be downloaded by your
visitors an unlimited number of times. It requires no
installation and will open on your visitors' desktop to
display your information.
Ebooks are considered to be the "perfect" online marketing
tool. Not only do they provide your visitors with something
of value, but they also enable you to promote your products
and services. With just one quality ebook development, you
can produce an on going promotional tool that will work 24
hours a day, seven days a week for years to come. Your ebook
can literally be viewed by millions simply by giving it away
and allowing it to be freely distributed.
The concept is simple. The idea is to create a powerful
ebook that targets your potential customer. This ebook
should identify a specific problem, and promote your
products as the solution. This can be accomplished by
providing information that teaches or informs with regard to
the subject matter.
The key to using this technique effectively is to encourage
others to distribute your ebook for you. If your ebook is
good, fellow Internet marketers may be interested in
offering it to their visitors. However, for massive
distribution, give them a reason to want to offer it to
their audience. Allow them to customize your ebook with
their company name and web address.
In order to create a customizable ebook, your ebook must be
in HTML (EXE) format. In addition, you must have a special
ebook compiler, as not all compilers provide this option.
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When you create the HTML pages for your ebook, you simply
create the customizable fields according to the ebook
compiler instructions. These fields might look something
like this:
This ebook was brought to you by:
%Company_Name%
%URL%
When you purchase a compiler that allows customizations, you
will also receive an additional branding software. This
software will be distributed with your ebook to enable your
visitors to edit the customizable fields.
After your visitor downloads your ebook with the branding
software, they simply load the software and edit the
customizable fields. The fields you placed within your HTML
will be instantly replaced with their information.
There are very few compilers on the market that use this
technology, and only two that I can recommend:
This is a great ebook compiler. Not only is it easy to use,
but it also includes a pop-up message box or splash screen
that loads prior to your ebook loading. In addition, you can
display your own product icon and select the buttons you
would like to be displayed such as navigational, print, and
home buttons. It also has an added feature that enables you
to include an affiliate ID within every ebook you create and
make money for referral sales. As an added bonus for
purchasing this great compiler, you will also receive an
"eBrand-It" software that will enable you to set up special
fields so that your visitors can customize your ebook. A
free demo is available. This is a great compiler.
This program isn't as easy as Ebook Edit Pro, but with the
aid of the instructions you can easily create a nice ebook.
The nice thing about this compiler is that it assigns an
ESBN number to each ebook you compile. In addition, this
great compiler will also enable you to create a "Rebranding"
software. This additional software can be used to enable
your users to modify parts of the ebook that you specify
without recompiling. It also has a free demo that is fully
functional for up to 10 files to be compiled (including
graphics). You can create and distribute ebooks with the
free demo, but you must register the software if you'd like
to sell your ebooks.
Cost: $29.95
By allowing your visitors to customize your ebook, you will
significantly increase its distribution.
Creating a powerful ebook to use as a promotional tool is a
highly effective means of obtaining free promotion. If your
ebook is good, it will have the potential to be viewed by
millions. Not only will it provide you with the opportunity
to share your expertise, but it will also enable you to
promote yourself as a trusted professional.
About the Author
Copyright Shelley Lowery 2002.
This article was adapted from the highly acclaimed ebook
series, Web Design Mastery. Web Design expert and author
Shelley Lowery's latest ebook is an in-depth guide to
professional web design that is rapidly becoming known as
the "Bible" for professional web design.
http://www.webdesignmastery.com
