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Autoresponders Are a Publisher's Best Friend
By Bill Platt
How many times have you subscribed to a new ezine, and then
when the first issue of the ezine arrived, you were
scratching your head as to how your email address ended up
on the list? Our lives are often so tedious that little
details often slip right from our memory.
The point is this. If it happens to you, you can rest
assured that others have the same experience as well.
Sometimes when this happens to us, we just unsubscribe from
the list after that first issue. We cannot remember what
compelled us to subscribe in the first place, and the first
issue of the ezine does little to rekindle our initial
enthusiasm for the ezine.
As publishers, autoresponders can serve us well. When used
correctly, autoresponders can strike while the iron is hot,
cementing the subscription for the new subscriber.
If your ezine has been around for a while, or only for a
few issues, seriously consider taking the time to compile a
"Best Of" issue.
Be certain to list subscription instructions near the top of
your "Best Of" issue, and also ask people to forward it to
their friends.
Your "Best Of" issue should be placed into an autoresponder
email address, and then given away at every opportunity. The
moment the issue is ready, you can notify your subscribers
of the existence of the issue. In the ezine information
area of each issue, you can also remind subscribers that
the "Best Of" is available at such-and-such email address.
Ironically, some of your subscribers will download your
"Best Of" several times.
The most important reason for building the "Best Of" issue
is not for the benefit of your current subscribers, though
most of them will appreciate your making it available to
them. The best reason to implement the "Best Of"
autoresponder is for your new subscribers!
When someone subscribes to your ezine, they will receive
their "Welcome to My Ezine" notice. As they are reading the
"Welcome" message, their enthusiasm is bubbling over.
Waiting for that first issue will be tough unless there is
an invitation to receive their first issue NOW.
In your "Welcome" message, you should let them know that if
they would like to get started right away reading your
ezine, then they should send a blank email to your
autoresponder address for the "Best Of" issue.
New subscribers will gorge themselves on your "Best Of"
issue, and they will remember your ezine when the first new
issue arrives in their mailbox. If the "Best Of" issue was
precisely what they were looking for, you can rest assured
that they will eagerly open each subsequent issue of your
ezine, with delight in their hearts.
If you do not have the ability to set up autoresponders on
your own domain, one company that offers a free
autoresponder service is: http://sendfree.com/
If you take the time now to implement the "Best Of"
autoresponder, the rewards will most certainly be
long-lasting. Remember, the best time to get a new
subscriber to fall in love with your ezine is when their
interest is the highest --- at the very moment they
subscribe to your ezine.
About the Author
Bill Platt owns The Phantom Writers, a company
committed to helping people to establish an Internet
presence & promote their businesses through the use of
Free-Reprint Articles. Through June 1st, 2002, you can save
up to 75% on our normal prices. All articles will be
distributed to 6,500 publishers and webmasters as part of
the package. http://PathTrax.com/x.pl/BP121,20
