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Discover Co-Registration Services - The Secret Weapon
For Flooding Your Site With Traffic
By Paula Morrow
It just wasn't happening. Yes, visitors were coming to
the site, but the opt-in list was growing painfully
slow. A new approach was called for, and a friend
recommended trying a co-registration effort. And
darned if it didn't work!
With both free and paid variations available,
co-registration is based on the practice of presenting
a prospect with multiple opt-in opportunities (usually
subscriptions or memberships) at the same time.
The Free Way:
The free method of co-registration involves a
cooperative effort between competitors, where each
offers their list the chance to sign up for a competing
ezine(s), often on a confirmation page after a purchase
is made.
In this way, members of the co-op 'share' each others
traffic. You can think of this as a type of joint
venture. It works best when you partner with one or
two other ezine publishers, offering 3-4 ezine options.
You must limit the choices, as too many can be
overwhelming to the prospect.
The Paid Way:
There are a number of services popping up across the
Internet where an ezine publisher can pay to have their
ezine posted with others, in a directory setting. A
prospect visiting these sites will be presented with a
number of sign up opportunities to opt-in. These
services are also known as pay-per-subscriber
directories.
However, as with other forms of paid promotions, before
investigating a paid co-registration service, you MUST
have a firm understanding of your numbers. Do you know
how much a new subscriber is worth to you?
!!! INCREASE YOUR WEBSITE TRAFFIC, use WebPosition !!!
Submitting alone is not enough. You now need to track and
maintain your website's position in the Search Engines.
Once you've grown your opt-in list to around 500, run
your conversion rates; know how much you can afford
per lead beforehand to break even.
If you're brand new and haven't yet gotten a firm
sense of your return-on-investment (ROI), wait until
you do before signing up. Without an understanding of
your revenue and conversion, you could end up
overpaying.
Remember, the internet is a numbers game - make sure
you know yours before proceeding.
When considering a co-registration service, there are
a few critical questions you must ask:
Does the service provide only opt-in traffic? If it
doesn't, move on. The more targeted the lead, the
better.
Can the new leads be automatically subscribed/added
to your opt-in list? Or will the service give you a
list of new subscribers that you'll need to input
manually?
If you're paying, try to avoid buying leads that have
been shared too heavily with ezines that have a target
market identical to yours.
Only use those services that allow potential
subscribers to read short descriptions of the ezines
being offered - again, this serves to sort, target and
pre-qualify the potential opt-in traffic. The closer
their interests match your offered information, the
better.
Avoid those services that collect email addresses
based on promotions and/or contests. These leads are
not as qualified, since subscribers often opt-in only
to win a prize. Their interest may be short-term,
while you are looking to build a long-term, lasting
customer relationship.
So, as with every opportunity, do your homework first.
There are a number of co-registration services to
consider; you can start with the ones listed below:
Paula Morrow is president of Ideal Marketing Corporation.
She specializes in p.r., information marketing and
creating cashflow systems. Subscribe to IDEALProfits,
now read in 12 countries, and receive 5 FREE ebooks!
http://www.idealmarketingcorp.com/subscribe.html
