Publishing an ezine can be a very rewarding and fulfilling
experience. It can also be very challenging! One of these challenges
is getting subscribers. There are many ways to obtain these
subscribers that are both free and very effective. The methods
listed below are the ones that have produced the best results
for me.
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The first step in getting subscribers is to produce a good
quality ezine that is loaded with useful content. Throw in some
personality, a little fun and you will have a winning ezine.
Writing Articles
Writing articles has brought me more subscribers than any other
promotion. When I started writing articles, I didn't think there
was any way that my articles would get published. I have always
wanted to be a writer, but didn't think I could do it. It is
not as hard as you might think.
Think of some subjects you would like to write your article
about and just sit down and write as if you are talking to a
friend. Just tell that friend all the information you think
he/she needs to know on that subject. By the time you are done
you will have an article. Read over it out loud and see how
it sounds. Make any changes necessary and then when it sounds
right you are ready to submit it. There are many sites and email
lists where you can submit your articles. Below are some of
these places:
When you have built your reputation and established yourself
as someone who knows what they are talking about, you will start
getting emails from Newbies and people with questions about
starting or improving their business. You should take the time
to answer each and every email as quickly and efficiently ad
possible. This will confirm your reputation and bring you more
subscribers and more people asking questions. This to me, is
one of the best parts of this job.
It is a great feeling of satisfaction, pride, and accomplishment
when you receive an email from someone who has been helped by
one of your emails, articles, your ezine or from information
on your site. If you cannot answer the person's question, try
to direct them to a site or person that can. You cannot be expected
to know everything, but sometimes all people want is a little
guidance or direction then they will take over for themselves.
We have all been there and we should all take a little time
to help the ones that are there now. It will help you just as
much as you are helping them.
Ad Swaps
Ad swaps are a very effective way of getting subscribers.
You want to find other publishers with ezines similar to yours
and trade ads with them. You run their ad and they will run
yours. This helps both sides, which is another plus. You should
swap ads with publishers no matter how many subscribers they
have. Do not tell a publisher they do not have enough subscribers
for a swap. This happened to me once and I have never forgotten
it. I swap with ezines with one subscriber or 10,000. If you
do not know where to find other publishers, try these places:
This is a great way of getting subscribers via your website.
Look for sites that complement your own, email the webmaster
and ask them if they would be interested in a link exchange.
Explain why a link exchange would benefit both of you and why
you chose their site. Link exchanges will bring you more traffic
and providing you have an interesting and effective website,
it will also bring you more subscribers. Here are some places
for finding other webmasters to link with:
This is not the most effective way of getting subscribers,
but you will gain some for the small amount of work it takes.
Join some good announcement lists, read the guidelines, save
all your mail messages and all it takes each day is a few clicks
to send out your messages. I have a notebook with all my lists
and dates for submitting listed. On each day I open my list
messages folder, check my notebook to see which lists I submit
to for that day, and then a few clicks and it is done. Open
the message, click send and that is it! Once you get established
on the lists, slow your posting down a bit so as not to overload
people with your announcement. Here are a few lists for you
to get started:
There are hundreds more. Do a search at Yahoo groups, Topica,
Globelists, etc. You will find plenty to choose from.
Discussion Lists
Discussion lists are effective for many reasons. You build
your reputation. People see you as an expert and start to trust
you. They will become interested in what you say and subscribe
to your ezine and visit your site. You can also learn a lot
from other people on the list and make some great new friends.
Do not join a list just to post an ad. You must follow the guidelines
and join in the discussions. Get to know the other members,
offer help or support when you can. This will go a long way
in building your business and subscriber base.
Message Boards are similar to discussion lists. Read the guidelines,
get involved in the discussions, help when you can, learn when
you can and this will all help build your business and gain
subscribers. Here are a few good boards:
Find your favorites, have some fun and get those subscribers.
There are many more ways of promoting your ezine and as you
get more experience you will learn what the best ways are and
which are not so effective. The methods I have explained have
worked well for me and can for you also.
Terri Seymour and her husband Terry
offer a no-cost, non-MLM home business opportunity. They strive
to help you build a successful home business. They also provide
a website building service. Take advantage of the gifts, resources
&more provided for your home and business at http://www.seymourproducts.com
FREE ecourse at:business-building-ecourse@getresponse.com
