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Prevent Online E-commerce Fraud!
by Curtis Stevens
When the Internet was booming, media headlines were screaming
about consumer safety and the possibility of their credit card
numbers being stolen during the online purchasing process. With
all of the systems being put into affect in order to ensure
consumer safety, it has neglected to address the risk of the
merchant's safety from the consumer. Where is the protection of
consumers defrauding merchants?
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The last person in line of protection when it comes to Internet
fraud is the merchant. Listed below are ten helpful tips that
you can use to prevent yourself from consumer fraud.
1. Carefully Review Orders - Whenever you receive an order, take
some extra time and review the order carefully. Make sure the
consumer filled out all of the information correctly and that it
matches. If it is a fraudulent order, in most cases you can
catch anything that does not seem right by carefully reviewing
the entire order.
2. Contact, Shipping & Credit Card Information - The consumer's
contact information should match up with the shipping address and
the credit card information. If it does not, then you need to
find out why they want the products shipped to another address or
have a credit card with different contacts. This is a very good
sign of a scamster, but not in all cases.
3. Address Verification Service (AVS) - Provided by most
merchant processors, you can run the AVS service on all of your
transactions to ensure that the information they gave you matches
with the information on the file with the card issuing bank (The
Credit Card Bank). If it is different, then it is possible,
among other things, that the consumer has a partner involved with
the order. Contacting the consumer to find out the exact reason
is highly encouraged.
4. Free Email Addresses - The majority of scamsters will use a
free email address to hide their identity. You can very easily
find out if your consumer is using a free email provider by just
visiting the web site domain that comes after the @ symbol. For
example: consumer@thewebsite.com, you can go to thewebsite.com to
see if that web site is an email provider like Hotbot or Yahoo.
It is a good idea to require a real email address from their own
domain or their ISP when they order. This can be accomplished by
stating the requirement on your order forms.
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5. Document All Contacts - To give yourself greater protection
and a bigger fighting chance against consumers, document all
contacts you have with them. Keep all voice mails and emails,
along with caller ID in order to prove your case.
6. Domain Name Records - One unknown trick is to look up the
domain name records of the domain name they are using in their
email address to see if it matches with what they provided in the
order. This will only work if they have their own web site and
used their own domain name as the email address. Take the same
procedure as explained in tip #4, and use Network Solutions'
database to search for the records. The url can be found here:
http://www.networksolutions.com/cgi-bin/whois/whois Their
information might not completely match up, depending if something
changed or if they are using a business address verses a home
address, but you should get an idea, like in the same state or
city.
7. Very Large Orders - Take special caution when receiving
noticeably high orders, the amount of products or services they
are purchasing, especially around holiday seasons. Also pay
attention to orders that are sent by overnight delivery. Since
the scamsters aren't paying for it, they do not care about the
extra cost and want it as fast as possible.
8. Use Fraudulent Notices - Place fraudulent notices, buttons
and images on your order forms and your web site content. Let
the consumers know that fraudulent orders will be pursed to the
fullest extent of the law. By having these notices, it will
usually run off most scamsters.
9. Telephone Search - You can purchase a database of phone
numbers on a CD or you can use services such as
http://www.anywho.com/ that will do a reverse search on a phone
number for you. This will allow you to confirm the contact
information for the phone number that the consumer has provided.
10. Call The Consumer - The last, and usually the most affective
way, to clear up all confusion is to call the consumer with the
phone number they provided. If they gave you a bad phone number,
then try contacting them via email for a valid phone number. Be
very suspicious about this though, because most people usually
don't give out wrong phone numbers unless it was miss typed.
By using these tips, hopefully you will not experience any
fraudulent orders. If you are scammed, then take serious action
by following the order and prosecute the fraudulent consumer.
Article by Curtis Stevens, with Simple Solutions. Offering web
hosting capabilities, e-commerce solutions and domain name
services, Simple Solutions can help you get setup or transfer
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simple and risk free solution! More Information:
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