If you want to sell banner advertising on your site
you'll need some sort of banner rotation script to track
click thrus and impressions for your clients.
The advantages are clear, so where do you go to get a script
like this? There are a number of websites that offer them
for free. All you need to do is download them and tweak a
few lines of CGI Code. Try some of these more popular sites:
Free Scripts
http://www.freescripts.com/scripts/
Big Nose Bird
http://www.bignosebird.com/
The CGI Resource
http://www.cgi-resources.com/Programs_and_Scripts/Perl/
Matt's Script Archive
http://www.worldwidemart.com/scripts/
If you're not comfortable with CGI scripts, you can hire
someone who specializes in "configuring" to do it for you.
The cost will vary depending on the complexity of the
script, but you should plan on spending between $50.00 to
$100.00. A few programmers who freelance are listed below.
Contact them for their current rates.
William@willmaster.com
DavidBlack@theWaveCave.com
info@planetcgi.com
There is a third option. There are a lot of "FREE" banner
and ad rotation services that will do all of the "behind the
scenes" work for you. All you have to do is sign up, upload
your banners, and cut and paste the code they give you. The
reason they do this for free is they usually take anywhere
from 5 to 15% of your banner rotations for their own use.
It's a small price to pay for the ease and convenience they
offer. They will also track click-thrus and impressions of
all banners served, which is great for knowing what's
pulling and what's not.
Some of the best ad rotation services are:
Orbit Cycle
http://orbitcycle.com
Hosted Scripts
http://www.hostedscripts.com/
Ad Zerver
http://www.adzerver.com/
Ad Rotator
http://www.bannerpower.com/
Rotating banners on your website is a quick way to keep the
look of your site fresh and keep those "click thrus" coming.
Now that you know how to do it, there's absolutely no reason
not to.
Article by Merle
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