Recently I talked with a veteran television manager who had
come back from the National Association of Broadcaster's
convention, the big annual get-together in that industry.
"They're scared to death!" he exclaimed. "Broadcasters
have suddenly realized Internet broadcasting is about to ruin
them."
There is no question that the Net's NEXT BIG THING is
coming over the horizon. Internet Radio is big and getting
bigger.
Already more than 20 percent of Internet users listen to
radio online each week. This audience is already bigger
than FM radio's when it was exploding in the 1970s.
The Net's digital broadcasting allows for an unlimited
number of radio stations providing an endless variety of
programming. You can get a feel for the vast number of
listening opportunities by checking The MIT List of Radio
Stations at http://wmbr.mit.edu/stations/list.html. As of this
writing, MIT has listed 9,000.
The search engine Lycos has launched their own Radio
Network with enough money and muscle to make it a
broadcasting powerhouse ( http://music.lycos.com/radio/ )
Yahoo Broadcasting ( http://radio.yahoo.com/ ) specializes
in helping standard radio stations get online.
Internet radio includes everything from LA's KISS-FM to
Tampa's WPIG. You also get highly original Internet-only
stations like Radio Free Ontario where you will hear the
strangest news in the world, such as UFO sightings,
mysterious happenings, ghosts and other paranormal
phenomena.
You can even start your own Internet radio station from the
comfort of your home. Live365.com streams your favorite
CDs or talk to anyone who wants to hear it 24 hours a day.
San Francisco's GiveMeTalk.com lets you broadcast your
own talk shows. Both sites let you do it all for free.
Many Internet stations have built very large audiences.
Because they can identify exactly how many people click
onto their server, listener statistics are far more accurate
than the muddled ratings regular stations get from Arbitron.
Popular stations appealing to specific types of listeners can
be an outstanding advertising source for your company.
Because the Real Audio player most people use has a place
for video, your logo or ad can be displayed visually while
your message plays.
Much of the innovation in e-commerce has slowed down.
Internet TV is still probably years away. What is BIG and
happening now on the Internet? Internet Radio. Sign-on,
listen in, and ponder how YOU can profit from this mighty,
wide-open revolution in media.
John Aherne wants to show you how to profit with Internet
Radio. You can earn $1,000s just by listening to
RadioFreeCash three hours a day while you're doing other
things. See http://www.hotyellow98.com/goldzone
Reach John at kerry@dublin.com.
