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The Add Me! Newsletter *** ISSUE #13 ***
"Free tips for promoting your website"
Add Me, Inc http://www.addme.com
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>> What Ezines Should I Advertise In? <<
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February 2nd, 1999 *** ISSUE #13 ***
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.....THIS WEEK'S ARTICLE.....
What Ezines Should I Advertise In?
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I am asked quite frequently, "what ezines should I advertise
in? I'm far from an expert, but here are some tips that may
give you some guidance in choosing which ezines you may want
to place your ads.
First of all, place your ad in ezines that are related to your
product, service or biz opp. If you are selling fishing lures,
you probably wouldn't do too well in a food magazine. You
may get some responses or even an order, but if you want your
money's worth, don't waste your time or money.
Find the ezines that you think are related to your product,
service or biz opp. Granted, you will probably be coming up
with the same ezines that your competition advertises in, but
that's the best place to advertise...right where your
competition is!
If you have a product or service that is universal in appeal,
try some of the ezines that may not be exactly your targeted
market. This contradicts my first paragraph above, but also
remember, subscribers do have a personal life and may just
find your ad of interest. Be careful here...notice I used
the word "universal" appeal here. Also, make sure you use
an ad that you know pulls the responses for your related
product or service.
For instance, if you are marketing a cat or dog food, just
remember that the subscribers of many of the ezines have
a Fluffy or Fido and would be interested in your product.
These people are already subscribed to a number of ezines
pertaining to their business needs and don't want to bother
subscribing to pet ezines...they are getting too many
ezines now! Your ad in an "off beat" ezine would catch
their eye and Fluffy or Fido may get some new healthy,
natural food!
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Advertisers should look at the content of the ezines that
they have chosen to advertise in. Subscribers may be
turned off seeing the same article in multiple ezines and
won't bother reading the rest of the ezine...the part with
the classified ads...your ad.
Also consider the number of ads that are in the newsletter.
If there are a considerable number of ads, it's possible your
ad may be lost in that sea of classified ads...your advertising
dollars may just have been wasted.
Next, you need to consider the circulation of the ezines you
have chosen. Don't expect the same results from an ezine with
thousands of subscribers to an ezine that has a circulation of
a few hundred. Its hard to know what kind of response you will
get from your ezine advertising as there are other factors to
consider such as a poorly written ad or ineffective headlines.
As far as circulation numbers, you just have to trust that the
publishers are stating their true numbers. As of yet, there
is no "policing" of ezines.
Next, consider the cost of the ad. With each ezine having their
own ad rates and really no set standard, you have to do a little
math yourself to compare the various ad rates in the ezines you
are considering to advertise in.
An ezine with a circulation of 500 with an ad rate of $5, works
out to 100 subscribers for each dollar spent or $.01 each.
However, an ezine with 5,000 subscribers charging $25.00 works
out to 200 subscribers for each dollar spent or $.005 each.
These are just some things you need to keep in mind when you are
deciding which ezines to place your ads in.
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Ruth Townsend is the Publisher of the original
Directory of E-Zines, a comprehensive listing of advertiser-
friendly ezines and the author of several advertising and
marketing reports to assist the online advertiser. NEW
database makes ezine advertising a breeze!
http://www.lifestylespub.com
mailto:rutht@clarityconnect.com
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