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The Add Me! Newsletter *** ISSUE #50 ***
"Free tips for promoting your website and business"
Add Me, Inc http://www.addme.com
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...THIS WEEK'S ARTICLE...
Relationships Can Be More
Important Than The Sale!
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August 6th, 1999 *** ISSUE #50 ***
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.....THIS WEEK'S ARTICLE.....
Relationships Can Be More
Important Than The Sale!
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By John A. Crowder
We see ourselves involved in many aspects of the internet
shuffle. Business owners are assured of vast amounts of
Guru Knowledge and the general internet browsing community
is constantly searching for the almighty keywords that will
reach their target of interest.
Some of us who have businesses on the internet will indulge
in feast or famine, as the growing population increases so
do web sites and advertisements. I used to think that I
could go at this alone. "Wrong" Developing relationships I
feel is the number one key to success. In order to succeed
we must communicate with each other. 90% of business is not
just sales it is talking to a customer sharing ideas as well
as developing a relationship with others.
Repeat business will come by "Word of Mouth"... Many of
my customers are referrals these days. I have personally
pounded the search engines, submitted sites, added my links
and flown my banners. It all boils down to relationships
with others. Be willing to spend your time on the phone
with your potential customer and not worry about that long
distance bill. You will find more repeat customers than
you can handle.
For instance... Just the other day I was talking to a
Long Distance Consultant on the phone. He had no idea
of the power of the internet and I had no idea that I
could save big bucks on my long distance. He ended up
with a web site and e-commerce capabilities and I ended
up with a lower rate and no service charges a free 1-800#.
Both of us are going to meet in San Diego to discuss our
ideas on how to improve our business's. It is okay to make
friends with your customers.
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It is crucial to have contact information linked to your
head page. You may want to purchase a 1-800 number to
attract those folks that do not want to run their bill
to the ground calling you. Once you have a customer
believe me they like the idea they can call for free
anytime.
Never give up the promotion even if you feel you are not
being heard. Promote, Promote, Promote....Listen often
to those who know more than you do. Never reject a
potential customer with lots of questions. People really
do not know the insights of an experienced marketer. they
may have several questions they may ask you. The more the
merrier is my motto. Relationships are more important than
the sale in most cases, the sales will follow.
I spend on the average anywhere from 8-16 hour days on
the net 7 days a week talking to people, answering email,
answering the phone. You have got to love what you do to
keep doing it. I went on a weeks vacation and could not
wait to get back to my office to answer e-mail. Enthusiasm
as well as a good attitude will bring in good lasting
relationships.
The true power of marketing is never giving up and loving
what you do for others. Money is not the only focus on the
internet if you are committed to developing relationships.
I have this one person who bleeps me everyday on the ICQ
and wants me to buy this and buy that from him. I have
told him several times that I was not interested in his
method of madness. He went so far as to send me a birthday
invitation for himself so that I would send it to him for
his birthday. In the message I said I would agree to buy
his $1.00 add page gimmick if he would look into my
$550.00 web page package deal. He did...purchased it
right away. He wanted so badly to be my friend by way
of money and a $1.00 sales pitch....
He later called me and thanked me for teaching him a
lesson he got so excited at the thought of having someone
pay attention to his project that it did not matter how
or what he had to do in order not loose me as a client.
I turned down his offer and credited back his account
the $550.00 dollars out of principal. He has since stopped
selling to me and we talk everyday on the ICQ.
Developing relationships is essential to maintain any
sort of on-line presence for your business as well as
developing personal contacts for great referrals in
the future. Pass-it-on.....
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Article written by John A. Crowder
Intandy Products
http://intandy.com
emailto:intandy@got.net
1-800-576-0501
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