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The Add Me! Newsletter *** ISSUE #27 ***
"Free tips for promoting your website"
Add Me, Inc http://www.addme.com
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>> 7 Promotion Methods <<
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April 13th, 1999 *** ISSUE #27 ***
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.....THIS WEEK'S ARTICLE.....
7 Promotion Methods
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By Bruce Lawrence
To win in e-commerce you must promote. But don't dive
in. Try out several promotional methods before you
decide on the best combination for your products or
services. There are no rules; the best combination
will differ greatly from site to site. So test as
many promotion methods as you can. Here are seven
of the best for small to medium sites:
PR
PR is about getting magazines, newspapers, and e-zines
to tell their readers about your site. This is hard.
The editors demand interesting stories. To get ink,
you need a twist. If you think you might make a good
read, work hard on the PR. Ink is gold.
Referrals
If you have a great site, your visitors want to tell
their friends about it. Make it easy for them and
provide incentives to do so. Send email to invite the
friend to your site. Include the name and email of
the friend who referred you. These will be some of
the best leads you generate.
Print Ads
Your potential customer reads magazines. Go there.
Run small ads in publications carefully targeted at
your customer. Keep the message minimal - just tell
us what you sell and list your URL. Start with the
cheapest classified ads in the best publications you
can afford.
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Banner Ads
Create a nice banner, buy lots of impressions, then
watch the orders roll in. Simple, right? Not always.
Find out if banners work for you. Create high quality
banners. Run the banners on several well-targeted
sites and buy enough impressions to determine if
they perform.
Affiliate Programs
You should get other sites to send their visitors
to your site. But how? Give them something.
Provide a reciprocal link or give them a cut of
the revenues generated from their referrals. Do
not affiliate with mediocre sites.
Contests
Hold a drawing. You need a compelling prize, a
recurring drawing, a database, and most importantly,
a well-crafted email campaign as an adjunct to the
contest. Manufacturers of unique and interesting
items have the best chance of winning with a contest
promotion.
Search Engines
All web businesses must implement an effective
search engine strategy. Follow the basics - submit
to search engines, insert meta tags, and use well-
crafted titles, but don't obsess. Very few
businesses thrive from search engine traffic alone.
It is only one of the seven promotional methods
you should try.
Internet business is tough. If you already have
a great site and a compelling value proposition,
you stand a chance. But if you are really serious,
you must attend to promotion. Don't waste money.
Test to see what works first. Then go for it -
spend big money on promotion. Winners do.
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Bruce Lawrence is a 20 year high tech marketing pro.
Bruce heads theNETrep, a website design firm which
overhauls websites over the net. TheNETrep will critique
your site for free if it is a serious business site,
you own your own URL, and you visit theNETrep site at
http://www.thenetrep.com to request the critique. You
can email Bruce at balaw@thenetrep.com .
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