It is all well and good that you've discovered how much time, money,
and hours you can save by using email marketing for your business.
But are you really taking full advantage of your email marketing solution? Are you using it to its full potential to maximize how much email marketing can earn for you? One of the ways to maximize the way you use your email marketing product is to manage your clients' expectations in terms of how they receive communications from you.
In one way, it is necessary to condition your clients to receive important information from you via email. This is the new trend and for good reason. It's an easy transition that will save you even more in paper and print costs, and save you time, as computer generated information is much easier to produce. For instance, you can stop printing invoices and sending them via snail mail. Imagine how much time, energy and money you will be saving by sending those invoices via email. The same goes for product and service quotes, purchase orders, proposals, etc. By sending this crucial information via email, you are making things more convenient for you and your customers. As a bonus, you're also saving the money you would have spent on printing and postage.
But how does this affect email marketing? When you condition your customers to receive important information via email, they will be far more likely to pay attention to your email newsletters and promotions. Once your customers know they can trust your emails, they will be more likely to open and read all emails you send. The more they are paying attention, the more prominent your brand becomes in their mind, and the more likely they are to continue to purchase from you.
As email marketing formats go, the newsletter and promotion methods work great once your customers are expecting to receive email information from you. The newsletter informs the customer about general happenings in your company: awards, events, future launches, community outreach etc. This provides the customer with tangible information, giving your company a face and soul that customers can relate to.
Once you've sent out the newsletters, a product or service promotion will have a more profound effect. You are no longer faceless, since you've developed a relationship through important emails and newsletters. The promotion is part of that relationship, and is just another part of the communication expectation you've previously established. Your email marketing campaign isn't just a sales pitch anymore, as it has been supported by information and a personal touch.
Managing your customer's expectations will help you develop better relationships with your customers. By setting up your business so that most (or all) important communication is sent via email, you will achieve greater results from the newsletters and promotions you send out through your email marketing solution. Use email marketing to help you develop a profitable relationship with your customers!
In one way, it is necessary to condition your clients to receive important information from you via email. This is the new trend and for good reason. It's an easy transition that will save you even more in paper and print costs, and save you time, as computer generated information is much easier to produce. For instance, you can stop printing invoices and sending them via snail mail. Imagine how much time, energy and money you will be saving by sending those invoices via email. The same goes for product and service quotes, purchase orders, proposals, etc. By sending this crucial information via email, you are making things more convenient for you and your customers. As a bonus, you're also saving the money you would have spent on printing and postage.
But how does this affect email marketing? When you condition your customers to receive important information via email, they will be far more likely to pay attention to your email newsletters and promotions. Once your customers know they can trust your emails, they will be more likely to open and read all emails you send. The more they are paying attention, the more prominent your brand becomes in their mind, and the more likely they are to continue to purchase from you.
As email marketing formats go, the newsletter and promotion methods work great once your customers are expecting to receive email information from you. The newsletter informs the customer about general happenings in your company: awards, events, future launches, community outreach etc. This provides the customer with tangible information, giving your company a face and soul that customers can relate to.
Once you've sent out the newsletters, a product or service promotion will have a more profound effect. You are no longer faceless, since you've developed a relationship through important emails and newsletters. The promotion is part of that relationship, and is just another part of the communication expectation you've previously established. Your email marketing campaign isn't just a sales pitch anymore, as it has been supported by information and a personal touch.
Managing your customer's expectations will help you develop better relationships with your customers. By setting up your business so that most (or all) important communication is sent via email, you will achieve greater results from the newsletters and promotions you send out through your email marketing solution. Use email marketing to help you develop a profitable relationship with your customers!
