There is no doubt a lot of competition in life and in business. As an
affiliate marketer you are going to find yourself with plenty of
company in the marketplace promoting affiliate online programs. As you
build your business, you will want to stay in front of your customers
so that they can think of you when the time comes to buy. One great way
to do that is to give away a free report.
What that does is provide quality content and effective care regarding their current and future needs. It leads to a building of trust and confidence in the relationship you have worked hard to establish.
Expert Status
Another benefit is that it confirms your position as an expert in your niche by giving you the published status associated with someone knowledgeable and concerned. The report is a digital product that will create a sense of added value and gratitude for the offer to address the concerns of your customer.
Convenience
The idea that your free offer is available 24/7 at the convenience of the site visitor and is downloaded on their computer, reinforces the notion of commitment and relationship building. A report is far less likely to be ignored or deleted as might be the case with an email originated by you.
Timing
Timing is everything. Write your reports as you see the need to promote a product or solution to your customers problem. Have a product on identity theft? Then when the shopping season takes off, it might be a good time to remind your customers that it is worth taking precautions to avoid the disaster of hearing the news from the bank or credit card company.
Content
Design the report to offer useful information as to the benefits of your product and service, and how your solution will make life better. In a report on identity theft, you could offer links to government and non profit resources useful to set up and prevent identity theft. You can include links to products you offer and other products related to the identity theft niche. You must be careful though to avoid heavy selling and promotion, so you want to keep the number of links to a reasonable number and make sure all your recommendations are related to your core niche.
Report Length
Reports vary in length depending on the subject. Some reports can be 50 to 70 pages in length. Generally, long detailed mini books command a fee. Free reports can vary anywhere from 5-7 pages to 30-35. An average of 15-17 pages is generally accepted as a good length for a free report. Length will really depend on the subject matter and what you know your target market is looking for. If the content design addresses reader interest and concerns, report length is really not much of an issue. Some information can be offered effectively in 3 pages while other content may require several chapters or sections. Your knowledge of the market and your planning and research will help you determine optimum length.
Conclusion
Free reports are a great way to build a long and fruitful relationship with your customer base. If you really believe in what you are offering the marketplace and the benefits of your product or service, then creating your reports will be easy and even fun. You will learn more about your niche and you will learn more about your customers, especially if you provide a way for them to give you feedback.
So give it a try. Do the planning and research and get your first report onto your Web site or blog. Offer it in your newsletter and watch your internet marketing program grow.
Expert Status
Another benefit is that it confirms your position as an expert in your niche by giving you the published status associated with someone knowledgeable and concerned. The report is a digital product that will create a sense of added value and gratitude for the offer to address the concerns of your customer.
Convenience
The idea that your free offer is available 24/7 at the convenience of the site visitor and is downloaded on their computer, reinforces the notion of commitment and relationship building. A report is far less likely to be ignored or deleted as might be the case with an email originated by you.
Timing
Timing is everything. Write your reports as you see the need to promote a product or solution to your customers problem. Have a product on identity theft? Then when the shopping season takes off, it might be a good time to remind your customers that it is worth taking precautions to avoid the disaster of hearing the news from the bank or credit card company.
Content
Design the report to offer useful information as to the benefits of your product and service, and how your solution will make life better. In a report on identity theft, you could offer links to government and non profit resources useful to set up and prevent identity theft. You can include links to products you offer and other products related to the identity theft niche. You must be careful though to avoid heavy selling and promotion, so you want to keep the number of links to a reasonable number and make sure all your recommendations are related to your core niche.
Report Length
Reports vary in length depending on the subject. Some reports can be 50 to 70 pages in length. Generally, long detailed mini books command a fee. Free reports can vary anywhere from 5-7 pages to 30-35. An average of 15-17 pages is generally accepted as a good length for a free report. Length will really depend on the subject matter and what you know your target market is looking for. If the content design addresses reader interest and concerns, report length is really not much of an issue. Some information can be offered effectively in 3 pages while other content may require several chapters or sections. Your knowledge of the market and your planning and research will help you determine optimum length.
Conclusion
Free reports are a great way to build a long and fruitful relationship with your customer base. If you really believe in what you are offering the marketplace and the benefits of your product or service, then creating your reports will be easy and even fun. You will learn more about your niche and you will learn more about your customers, especially if you provide a way for them to give you feedback.
So give it a try. Do the planning and research and get your first report onto your Web site or blog. Offer it in your newsletter and watch your internet marketing program grow.
