Turning The Failed A/B Test Into an Ultimate Success

Posted on July 11, 2012 by John

A/B tests are most commonly used to evaluate landing pages by small and mid-sized marketers. You’ve no doubt heard about split test results that were overwhelmingly positive. So why has your split test failed and, more importantly, what can you … Continue reading →

Posted in Internet Marketing, User Experience | 1 Comment

How Effective is Your Landing Page?

Posted on July 4, 2012 by John

If there’s one thing that you shouldn’t overlook with search engine marketing, it’s your landing pages. Landing pages play a critical role in the process, and neglecting them is a recipe for disaster. Effective search engine marketing relies on three … Continue reading →

Posted in Internet Marketing, User Experience | 1 Comment

Keyword Density: Like All Areas of Life, Moderation Works Best

Posted on June 29, 2012 by John

How many times have you been reading articles on the internet, when you suddenly notice within the first two to three sentences the copy sounds very awkward and almost completely nonsensical? What you’ve probably found is spammy, SEO-manipulated keyword copy. … Continue reading →

Posted in Content Strategy, SEO, User Experience | Leave a comment

Directory Links for Web Promotion

Posted on June 27, 2012 by John

Now that you have your website up and running, the next important step is to promote that website and receive visitors who hopefully will convert to customers and buyers. This is a step you want to make quickly and effectively, … Continue reading →

Posted in Internet Marketing, SEO | 7 Comments

7 Tips for On-page SEO

Posted on June 26, 2012 by John

Reportedly, there are 200 parameters that Google checks for on-page SEO, and the search engine sure isn’t telling what they are. Luckily you don’t have to know what they all are to boost on-page SEO and move up in local … Continue reading →

Posted in SEO | 7 Comments

Social Media Rules of Engagement

Posted on June 19, 2012 by John

When done well, social media can be a valuable tool to help small businesses engage customers, provide point-of-service help, boost, SEO, and promote goods and services. Getting started with social media outlets from Twitter to Facebook is as easy as … Continue reading →

Posted in Social Media, User Experience | 2 Comments

Ways to Get Blog Visitors to Convert

Posted on June 19, 2012 by Brick Marketing

Operating a business blog is a great way to improve your online marketing efforts. SEO and social media, arguably two of the most important online marketing tactics today, rely on content. Without content there is nothing to optimize and nothing … Continue reading →

Posted in Internet Marketing | 3 Comments

Scoring Big on Smaller Search Engines

Posted on June 16, 2012 by John

More and more, it’s not just Google. Internet searchers do use the mega search engine, to the tune of 62 million searches a day. However, users are turning to alternative search engines, perhaps due to concerns about the privacy of … Continue reading →

Posted in Internet Marketing, SEO | Leave a comment

Is Facebook Marketing Good for Small Businesses?

Posted on June 15, 2012 by John

Facebook is a social networking site that has more than 900 million users as of 2012. It is the most popular networking site in many countries, including the United States. Facebook launched a portal in 2011 that will help marketers … Continue reading →

Posted in Facebook, Small Business, User Experience | 4 Comments

Make Website and Pages Discoverable with Sitemaps

Posted on June 14, 2012 by John

The Google sitemap generator is among the many webmaster tools used to create websites. Having a sitemap on your website helps to not only make the website more visible to search engines, but it also makes inner pages discoverable by … Continue reading →

Posted in Search Engines, SEO | 1 Comment