Category Archives: User Experience

10 Characteristics of a Successful Website

According to NetCraft, an Internet research company, there are over half a billion websites online today. A small fraction of them become successful, but most never make it and become obsolete. But one thing is clear, there are certain characteristics … Continue reading

Posted in User Experience, Web Design | 5 Comments

5 Ways to Speed Up Your Website

The average website user expects your website to load in 4 seconds or less. If your website is slow, not only are you losing so much business, but your SEO rankings also suffer. Speed optimization is important if you want … Continue reading

Posted in User Experience, Web Design | 7 Comments

From Nobody to Influencer: 5 Tips to Building a Successful Blog

Blogging is more popular than ever. Blogs are cheap to set up, easy to run, and can be abandoned easily when they don’t work out. This is both a good and bad thing. Conversations are better when everyone has a … Continue reading

Posted in Blogging, SEO, User Experience | 7 Comments

The Important Shift towards Responsive Web Design

Many people believe the Internet is going through fundamental changes. While the Internet itself has gone through minor changes, the real change has been how the internet is experienced. From large and clunky desktop computers, to sleek laptops, and now … Continue reading

Posted in User Experience, Web Design | 4 Comments

It’s About the User: Don’t Be A Search Engine Algorithm Chaser

Search engine traffic is vital to the success of many online businesses. As such, many SEOs are in constant search of new, innovative, and sometimes sneaky ways to increase organic search engine traffic. Sneaky SEO practices require a lot of … Continue reading

Posted in SEO, User Experience | Leave a comment

Turning The Failed A/B Test Into an Ultimate Success

A/B tests are most commonly used to evaluate landing pages by small and mid-sized marketers. You’ve no doubt heard about split test results that were overwhelmingly positive. So why has your split test failed and, more importantly, what can you … Continue reading

Posted in Internet Marketing, User Experience | 1 Comment

How Effective is Your Landing Page?

If there’s one thing that you shouldn’t overlook with search engine marketing, it’s your landing pages. Landing pages play a critical role in the process, and neglecting them is a recipe for disaster. Effective search engine marketing relies on three … Continue reading

Posted in Internet Marketing, User Experience | 1 Comment

Keyword Density: Like All Areas of Life, Moderation Works Best

How many times have you been reading articles on the internet, when you suddenly notice within the first two to three sentences the copy sounds very awkward and almost completely nonsensical? What you’ve probably found is spammy, SEO-manipulated keyword copy. … Continue reading

Posted in Content Strategy, SEO, User Experience | Leave a comment

Social Media Rules of Engagement

When done well, social media can be a valuable tool to help small businesses engage customers, provide point-of-service help, boost, SEO, and promote goods and services. Getting started with social media outlets from Twitter to Facebook is as easy as … Continue reading

Posted in Social Media, User Experience | 2 Comments

Is Facebook Marketing Good for Small Businesses?

Facebook is a social networking site that has more than 900 million users as of 2012. It is the most popular networking site in many countries, including the United States. Facebook launched a portal in 2011 that will help marketers … Continue reading

Posted in Business Tips, Social Media, User Experience | 4 Comments