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Category Archives: Internet Marketing
There Is No One Size Fits All Social Media Strategy
Social media is now a part of our daily lives, which means that if you are a smart marketer you are leveraging it for business. However, all too many businesses make mistakes once they enter the social media space. This … Continue reading
Build Your Web Presence Before Creating an Infographic
If you know anything about online marketing it’s likely that you know what infographics are and may have even seen a few of them while browsing around the web. Infographics are popular because they are considered to be a good … Continue reading
Good Online Content Isn’t Cheap
For some reason there seems to be a misconception out there that content is cheap and that it’s OK to pay $10 for an article to be published online. Are you kidding? Content is the foundation of everything that you … Continue reading
Make Sure to Have the Right Social Media Goals
Businesses that are late to the social media game are realizing that they made a mistake. When marketers started discussing it a few years ago, some business owners simply dismissed it as another fad that wasn’t worth investing time and … Continue reading
Marketing Videos Don’t Need to Go Viral
When people think of content marketing, they tend to think primarily about text based content. But what about videos? They can be just as valuable a part of your content marketing as blog posts and articles are. After all, they … Continue reading
Timing Is Everything in Online Marketing
Timing is everything in marketing, period. However the difference with online marketing is that all of the power is in our hands. Sure, you can purchase TV ads during a specific program or place radio spots during optimal morning and … Continue reading
The Importance of Inbound Marketing
Marketing can be separated into two categories, inbound and outbound. While these terms might be relatively new, the tactics involved have been around awhile, especially the outbound tactics. Outbound marketing is essentially traditional push marketing. Outbound marketing tactics include TV, … Continue reading
The New Article Marketing
Article marketing has always been an important component of SEO link building campaigns. The strategy was always to write helpful articles and submit them to online article submission sites and document sharing sites to build links and increase the chances … Continue reading
B2B Online Content Marketing Promotion Strategies
Some website owners make the mistake of assuming that their “content” is what is included on their website. While this is certainly a part of it, there’s a whole lot more to it. At least, there should be anyway. B2B … Continue reading
Should You Disable Blog Comments on Your Blog?
Blogs have multiple purposes. They are a place for bloggers to share their thoughts and opinions in order to be viewed as a thought leader on a certain topic or within a certain industry. They have SEO benefits because the … Continue reading →