Category Archives: Internet Marketing

3 Must-Have Features For Email Marketing

First there was direct mail marketing, but as soon as the Internet came into popular use it was only a matter of time before email marketing became a force to be reckoned with in the online world. Despite a rough … Continue reading

Posted in Email Marketing, Internet Marketing | 15 Comments

Marketing Videos Don’t Need to Go Viral

When people think of content marketing, they tend to think primarily about text based content. But what about videos? They can be just as valuable a part of your content marketing as blog posts and articles are. After all, they … Continue reading

Posted in Internet Marketing, Video Marketing | 10 Comments

Should You Disable Blog Comments on Your Blog?

Blogs have multiple purposes. They are a place for bloggers to share their thoughts and opinions in order to be viewed as a thought leader on a certain topic or within a certain industry. They have SEO benefits because the … Continue reading

Posted in Internet Marketing | 38 Comments

Local Search Optimization Tips

The number of people browsing the web and searching for information on a mobile device continues to increase over time. Eventually, the majority of cell phone users will be using smart phones. What are these people searching for? Mostly, they … Continue reading

Posted in Internet Marketing, Small Business | 48 Comments

Timing Is Everything in Online Marketing

Timing is everything in marketing, period. However the difference with online marketing is that all of the power is in our hands. Sure, you can purchase TV ads during a specific program or place radio spots during optimal morning and … Continue reading

Posted in Internet Marketing | 11 Comments

The Importance of Inbound Marketing

Marketing can be separated into two categories, inbound and outbound. While these terms might be relatively new, the tactics involved have been around awhile, especially the outbound tactics. Outbound marketing is essentially traditional push marketing. Outbound marketing tactics include TV, … Continue reading

Posted in Internet Marketing | 10 Comments

Leveraging Quality Content For B2B Thought Leadership

B2b marketers have salivated at the thoughts of using social media to generate leads since inception. Traditionally, the b2b sales cycle was linear with long term commitments and structured leads. However, in today’s world things are a bit more complex. … Continue reading

Posted in Content Strategy, Internet Marketing, Social Media | 5 Comments

The New Article Marketing

Article marketing has always been an important component of SEO link building campaigns. The strategy was always to write helpful articles and submit them to online article submission sites and document sharing sites to build links and increase the chances … Continue reading

Posted in Internet Marketing | 3 Comments

B2B Online Content Marketing Promotion Strategies

Some website owners make the mistake of assuming that their “content” is what is included on their website. While this is certainly a part of it, there’s a whole lot more to it. At least, there should be anyway. B2B … Continue reading

Posted in Internet Marketing | 5 Comments

Is Your Website Worth The Optimization Effort?

Search engine optimization takes time. You can’t simply “wing it”. In order to find success it’s important to develop a strategy that will be executed over the long term. SEO is ongoing. It never really “ends”. As long as the … Continue reading

Posted in Internet Marketing | 4 Comments