Some of the fundamentals you can take home from these events are:

• Search engine-friendly web design
• Link building and their importance in search
• Should you do in house search or outsource?
• How to manage pay-per-click campaigns
• Landing page optimization and converting more visitors

Speakers include Avinash Kaushik (Google), Jeffrey Hayzlett (Celebrity CMO, Best Selling Author & Former Kodak CMO) and Maile Ohye (Google).

Every SES event caters for the beginner through to the advanced search marketer, so whether you are just starting out in search or a weathered veteran of the search engines these events are for you.

If you’re going to be in the Chicago area in October, between the 18th – 22nd we recommend attending SES Chicago.

We can also offer you a 15% discount on registration for SES Chicago.

The post Search Engine Strategies Chicago appeared first on AddMe Blog.

The summit occurs every November and attracts heads of industry from
both sides of the “screen”. Each year is themed giving the summit
direction and the delegates a clear understanding about what’s in store
for them, this year’s theme: “What Next?”

Summit Topics

Topics discussed are guaranteed to keep the pen poised and you thirsting for more, topics include:

• Building your own digital media network
• Social media revelations
• Latest technology on offer for digital marketers
• The bloggersphere unleashed
• Adapting to a digital landscape
• Exploring buzz marketing
• Lead generation practice

Summit Speakers

Each year the summit attracts the best of the best in the industry, many of these will be speaking – giving you the opportunity to get up close and personal with the digital marketing industry leaders, speakers include:

• Amanda Banfield, Marketing Director, Cadbury Australia and New Zealand
• Michelle Hall, Digital Business Manager, Sony Australia
• Nicole Leeson, Manager for Online Experience, Qantas
• Darren Holland, Brand Manager Passenger Vehicles, Nissan
• Adam Garone, Co-Founder and CEO, Movember
• Russell Howcroft, Chairman & Managing Director, George Patterson Y&R
• Melanie Silva, Head of Financial Services, Google
• Peter Noble, Chief Executive Officer, Citrus
• Jason Davey, Managing Director, Digital Marketing, Bullseye
• Stephanie Malkin, Account Director Digital, Tequila
• Mark Higginson, Director of Analytics, Nielsen Online

The summit will be held on the 16th November 2009, at the Hilton on the Park in Melbourne.

For more information about the summit I suggest you contact the lads at Elite Media – tell them AddMe sent you.

The post Digital Marketing and Media Summit – Melbourne Australia appeared first on AddMe Blog.

In the words of the Goby creators:

“Goby (GO-be) is a new search engine that’s all about finding fun ways to spend your free time, from a weekend to a week off.”

Using Goby you can create your own adventure, at the least you can get
an idea of what’s on in your surrounding areas or regions you are
headed to on the weekend / during the week.

The beauty of Goby is it searches multiple event calendars; presenting all possible events in the one location. From past experience this has always proven to be somewhat of a pain, organizing and trying locate weekend activities.

Another brilliant feature, best suited to the traveler is the “Places to stay” feature, helping the user locate hotels, hostels, bed and breakfasts and more.

Since I love my travel and always keen to check out new hostels I decided to tease myself with a search for hostels near Los Angeles .

The results page was packed with valuable information and a couple of nice tools enabling me to drill down and refine my search. Other handy features included “What’s nearby”, photos of the hostels and more.

Goby is a brilliant idea, there are still some bugs that need to be ironed out plus some regional versions of the platform would also be nice i.e. UK, Australia etc.

Definitely worth a look!

The post New Search Engine – Goby appeared first on AddMe Blog.

ad:tech – November 4-6, 2009

ad:tech provides media, marketing and technology professionals with the
tools and techniques they need to succeed in a changing digital world.
With 10 shows in 7 countries, ad:tech’s globally respected speakers,
workshops and exhibitors continue to make it the one industry event all
online business must attend.

Content Revenue Strategies (CRS) – November 5, 2009

CRS is focused on small to mid-sized publishers looking for insider
tips on how to maximize AdSense revenue, increase revenue opportunities
via contextual optimization technologies, advertising network exchanges
and the latest affiliate/lead generation alternatives.

2 Free Passes (Combined value of $3,180)

Want to win 2 passes to the up and coming ad:tech / CRS conference in New York this November?

How to enter:

1.    Write a blog post or use an existing post about “contextual advertising” or “Google AdSense”.

2.    Link to http://www.addme.com/blog/ and http://www.crsconference.com

3.    Drop us a line at comp@addme.com with a link to your post

The winner will be drawn on October 23, 2009.

If you have an existing post that you would like to use please feel free to update it to reflect the above competition criteria.

The winner will be selected based on merit; this will not be drawn on random selection.

Get blogging and win a pass to the one industry event you cannot miss.

The post ad:tech – Content Revenue Strategies (CRS) – New York appeared first on AddMe Blog.