Category Archives: Email Marketing

The number of businesses that now choose to conduct their marketing online has risen exponentially. Most businesses now operate a website and / or mailing list, and those who don’t will find themselves missing out on a huge share of … Continue reading →

If you own a business, you know that traditional marketing can get very expensive over time. Not only do you have to print marketing materials, you also have to invest in customized envelopes, stamps, and even names and addresses. While … Continue reading →

While there’s no doubt that you almost certainly need some sort of email newsletter to promote a site, blog, product or service online, there’s a great deal of nervousness and hand-wringing as to how it should be done. The reason … Continue reading →

Here at VerticalResponse we’re always being asked things like, “What is the best day to send email?”, “What are the real email marketing secrets?” and “What are great subject lines?”. I decided to focus this post on that last one, … Continue reading →

There are a ton of ways to get people to sign up for your email marketing offers. I’ve put together a list for you to read, so you know all of the ways you can be growing your list. Put … Continue reading →

There has been some research around whether using “buttons” on your website and in your email marketing campaigns as a call-to-action instead of words with links drives more clicks. It’s one of those things that every company really has to … Continue reading →

Like you, each morning I sit down at the desk, wherever it may be and start sifting through my emails. Although I manage to keep spam at a minimum, some do get through, most are pretty awful, but some are … Continue reading →

Now here’s a thought and it was jogged by an email I received just this morning. I’ve complained about email auto responder once before, though I think this was over Twitter. The reason being that when we shoot out our … Continue reading →