Category Archives: Content Strategy

How can a Small Business Leverage Blog Content to its Maximum Potential?

The prime challenge for a small business in capturing the B2B and / or B2C market is to create a content marketing strategy that draws readership and converts into sales. Call it a lack of adequate knowledge or understanding of … Continue reading

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Take the Right Approach to Guest Blogging

If you want to get noticed online today just having a website or even a few social profiles isn’t going to cut it. Every business in your industry is doing the same thing. In order to stand out and improve … Continue reading

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4 Places to Put Keywords in your Blog for Optimum Search Results

One term that redundantly occurs in the blogosphere’s SEO industry is – Keyword. No wonder though. Keyword is indeed an important facet in blogging. The choice and deployment of keywords, to a large extent determines the success or failure of … Continue reading

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SEO Forecast for 2013: Focus on Consumers – Infographic

This infographic is courtesy of MediaWhiz.com. Here’s a look at the SEO landscape in 2013. Remember to focus on what really matters – your customers!

Posted in Content Strategy, SEO, Social Media | 4 Comments

7 Ways to Kill Your Blog

Running a blog may sound easy but trust me, nothing in this world is harder. It takes a lot of time, energy and hard work to grow a blog and take it to the next level. Only when your blog … Continue reading

Posted in Blogging, Content Strategy | 3 Comments

How to Write a Killer Blog that Won’t Bore

Before you hit publish, it is worth thinking about whether that couple of hours you spent writing your latest blog will really engage your readers. Creating a killer blog to drive bucket loads of traffic to your site is something … Continue reading

Posted in Blogging, Content Strategy | 4 Comments

5 Top SEO Article Writing Tips

One of the most important considerations for online content is that it should be easily searchable by search engines, especially main sites like Google. That being said, there are a number of considerations to watch for when it comes to … Continue reading

Posted in Content Strategy, SEO | 12 Comments

Keyword Density: Like All Areas of Life, Moderation Works Best

How many times have you been reading articles on the internet, when you suddenly notice within the first two to three sentences the copy sounds very awkward and almost completely nonsensical? What you’ve probably found is spammy, SEO-manipulated keyword copy. … Continue reading

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Hook, Line and Sinker: How to Use Link Bait to Improve Search Engine Optimization

Strategic back linking is essential to growing blog and website traffic. Quality, organic links bring value and quality to your site, boosting Google’s search engine rank for you website. Building backlinks, however, can be a challenge. Thanks to revisions to … Continue reading

Posted in Content Strategy, SEO | 4 Comments

Leveraging Quality Content For B2B Thought Leadership

B2b marketers have salivated at the thoughts of using social media to generate leads since inception. Traditionally, the b2b sales cycle was linear with long term commitments and structured leads. However, in today’s world things are a bit more complex. … Continue reading

Posted in Content Strategy, Internet Marketing, Social Media | 5 Comments