Author Archives: John

Directory Links for Web Promotion

Now that you have your website up and running, the next important step is to promote that website and receive visitors who hopefully will convert to customers and buyers. This is a step you want to make quickly and effectively, … Continue reading

Posted in Internet Marketing, SEO | 7 Comments

7 Tips for On-page SEO

Reportedly, there are 200 parameters that Google checks for on-page SEO, and the search engine sure isn’t telling what they are. Luckily you don’t have to know what they all are to boost on-page SEO and move up in local … Continue reading

Posted in SEO | 7 Comments

Social Media Rules of Engagement

When done well, social media can be a valuable tool to help small businesses engage customers, provide point-of-service help, boost, SEO, and promote goods and services. Getting started with social media outlets from Twitter to Facebook is as easy as … Continue reading

Posted in Social Media, User Experience | 2 Comments

Scoring Big on Smaller Search Engines

More and more, it’s not just Google. Internet searchers do use the mega search engine, to the tune of 62 million searches a day. However, users are turning to alternative search engines, perhaps due to concerns about the privacy of … Continue reading

Posted in Internet Marketing, SEO | Leave a comment

Is Facebook Marketing Good for Small Businesses?

Facebook is a social networking site that has more than 900 million users as of 2012. It is the most popular networking site in many countries, including the United States. Facebook launched a portal in 2011 that will help marketers … Continue reading

Posted in Facebook, Small Business, User Experience | 4 Comments

Make Website and Pages Discoverable with Sitemaps

The Google sitemap generator is among the many webmaster tools used to create websites. Having a sitemap on your website helps to not only make the website more visible to search engines, but it also makes inner pages discoverable by … Continue reading

Posted in Search Engines, SEO | 1 Comment

Boost SEO With Deep Links

Traditional SEO focuses on promoting your website elsewhere to receive higher search engine result placements (SERPs), and on performing search term research to use the strongest possible keywords in your website. If you do this well, your homepage will show … Continue reading

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5 Tips to Promote Your Website for Mobile Marketing

Smartphone usage is growing — so much so that, by 2014, smartphone users are estimated to outnumber desktop computer users. Mobile users generally need Web content on the go, so if they can’t find what they need on your website, … Continue reading

Posted in Internet Marketing, Mobile Marketing, Software & Tools | 6 Comments

Twitter Rules for Business Success

Make a misstep on Twitter, and hundreds if not thousands of followers will see it–and possibly retweet it at your expense. Twitter offers a powerful opportunity for small businesses to connect to, and engage with, a community of fans. But … Continue reading

Posted in Twitter | 5 Comments

What You Need To Know About Penguin & Panda Updates

It is natural for webmasters to want to have their sites set up for search engine optimization (SEO) to gain high placement in browser searches by potential customers. Along with performing adequate search engine submission and fine-tuning the landing page … Continue reading

Posted in Google, SEO | 2 Comments