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Author Archives: John
Six Tips for Building User Engagement
So you’ve created a nice-looking website. Ideally, before you put it on the internet for (hopefully) all to see, there are a few things you should check first. Because it doesn’t matter how great your site is — if Google … Continue reading
Posted in Internet Marketing, SEO
4 Comments
Beat the Keyword Heat with Hot Trends
SEO isn’t that hard to understand, but there is one area that is very hard to put into practice: finding keywords to write about. It doesn’t matter if you are running a network of niche sites, a news website or … Continue reading
Posted in Internet Marketing, SEO
3 Comments
5 Obsolete SEO Tactics
SEO is an industry in constant metamorphoses. A tactic that is working one day may be completely useless the next day. There was a time when all of the techniques listed below were able to improve a site’s ranking in … Continue reading
Posted in SEO
9 Comments
5 Top SEO Article Writing Tips
One of the most important considerations for online content is that it should be easily searchable by search engines, especially main sites like Google. That being said, there are a number of considerations to watch for when it comes to … Continue reading
Posted in Content Strategy, SEO
12 Comments
Why Branded Keywords Matter for SEO
Branded keywords are an often overlooked aspect in SEO marketing. As SEO continues to evolve, it is crucial that businesses thoroughly understand and begin to adapt to the ever changing landscape. This includes incorporating branding activities into online marketing. While … Continue reading
Posted in SEO
5 Comments
4 Easy Tips to Keyword Valuation
Keyword valuation is essential to increasing profitability on the internet. When companies are considering expanding to new keyword verticals, a keyword valuation is necessary. These valuations will inform marketing managers on how much money they will make by using the … Continue reading
Posted in SEO
2 Comments
Learn From Your Competitors by Using Competitive Intelligence
Competing for business can seem like a fierce battle, and the odds of success may appear to be insurmountable. However, all is not lost. There is a weapon that you can use in this battlefield, and it’s commonly known as … Continue reading
Posted in Internet Marketing, SEO
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Turning The Failed A/B Test Into an Ultimate Success
A/B tests are most commonly used to evaluate landing pages by small and mid-sized marketers. You’ve no doubt heard about split test results that were overwhelmingly positive. So why has your split test failed and, more importantly, what can you … Continue reading
Posted in Internet Marketing, User Experience
1 Comment
How Effective is Your Landing Page?
If there’s one thing that you shouldn’t overlook with search engine marketing, it’s your landing pages. Landing pages play a critical role in the process, and neglecting them is a recipe for disaster. Effective search engine marketing relies on three … Continue reading
Posted in Internet Marketing, User Experience
1 Comment
Keyword Density: Like All Areas of Life, Moderation Works Best
How many times have you been reading articles on the internet, when you suddenly notice within the first two to three sentences the copy sounds very awkward and almost completely nonsensical? What you’ve probably found is spammy, SEO-manipulated keyword copy. … Continue reading
Posted in Content Strategy, SEO, User Experience
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