Author Archives: Brick Marketing

About Brick Marketing

Brick Marketing is an SEO company that offers full service Boston SEO solutions and SEO trainings.

Internet Marketing Tip: Keep It Simple

Posted on March 1, 2011 by Brick Marketing

When it comes to search engine optimization, search engine marketing, and internet marketing in general it’s important to keep one thing in mind: keep it simple.  When first developing an online presence for a business, it’s easy to get overwhelmed … Continue reading →

Posted in Internet Marketing | 1 Comment

How to Properly Use Anchor Text for SEO Purposes

Posted on February 24, 2011 by Brick Marketing

Anchor text is the visible text of a hyperlink on a webpage.  It’s used to describe a link and is a lot more pleasing to the eye than a long link included in the content.  However, anchor texts aren’t just … Continue reading →

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Social Media Tips for Your Business

Posted on February 22, 2011 by Brick Marketing

In many ways, a social media campaign is similar to a search engine optimization campaign.  It should be formed as a long term strategy and isn’t going to provide immediate results.  It’s something that needs to be consistently worked at.  … Continue reading →

Posted in Internet Marketing | 2 Comments

Want to be a Good SEO Client? Then get Educated!

Posted on February 17, 2011 by Brick Marketing

When you or the company that you work for decides to get into the SEO game there are a few things to consider.  Will you do it yourself?  Hire someone in house?  Or, hire a professional firm?  While a big … Continue reading →

Posted in SEO | 1 Comment

SEO Best Practice: 5 Tips to Make Sure that Your Site is User Friendly

Posted on February 15, 2011 by Brick Marketing

Search engine optimization and web design often go hand in hand.  The success of a website really depends on both of these things working together.  In order for a website to be noticed by the search engines and by users … Continue reading →

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Optimization Tips for an E-Commerce Site

Posted on February 10, 2011 by Brick Marketing

While an e-commerce site may be set up differently than an informational site, it’s still important that they be built with search engine optimization in mind.  Products are the key element of an e-commerce site, but that doesn’t mean that … Continue reading →

Posted in SEO | 1 Comment

How to Create User Friendly URLs

Posted on February 8, 2011 by Brick Marketing

A URL, or Uniform Resource Locator, is the address for a file that can be accessed on the Internet.  Like any other part of the webpage development process there are certain best practice guidelines that should be followed when creating … Continue reading →

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Content Development Tips for SEO

Posted on February 3, 2011 by Brick Marketing

When first implementing a search engine optimization campaign, there are lots of things to think about.  Who are you targeting?  Who is your competition? What kind of conversions are you looking for?  The answers to all of these questions will … Continue reading →

Posted in SEO | 1 Comment

Why Blogging is a Good Idea for Your Business

Posted on January 31, 2011 by Brick Marketing

For some business owners, blogging may seem like a daunting task.  It’s just one more thing that needs to be done when there already doesn’t seem to be enough hours in the day.  This may be true, but when it … Continue reading →

Posted in Internet Marketing | 4 Comments

Copywriting Techniques for the Web

Posted on January 26, 2011 by Brick Marketing

Copywriting for the web has similarities to print copywriting, such as informational newspaper articles or a novel written for leisure purposes.  The goal of both web copywriting and print copywriting is to provide good, quality content that readers find interesting … Continue reading →

Posted in Content Strategy | 1 Comment