Repeated Violations of Google Webmaster Guidelines

On September 18, 2015 Google released a note to website owners regarding the recent increase in Webmaster Guidelines violations. The Google post alerted website owners about the automated and manual actions that are taken against websites that violate the listed Webmaster Guidelines. Website owners can now see which areas of their site have violated the guidelines. The sites can then be fixed to realign with the listed guidelines. Once the site has been fixed it can be submitted as a “reconsideration request” to Google. By taking the steps needed to fix the site, the manual action can be removed. However, if you want to avoid a violation in the first place, then there are several steps that you should take.

Steps To Take To Avoid Webmaster Violations

The first step to avoiding a Google webmaster violation is to understand the nuances of the Webmaster Guidelines. The purpose of these guidelines is to help Google find, index, and rank each page of your site. To do this, Google follows a set of design, content, technical, and quality guidelines. Below are a few of the highlights for each section, which should be followed when you are creating or updating the content of your website.

Design and content guidelines:

  • Create a site that is easy to follow by including a clear hierarchy. Each page on your site should have static text links, so that users can easily navigate to any page.
  • Provide a sitemap that contains links to the most important parts of your site.
  • Do not use an over abundance of links.
  • Design content with the user in mind and do not fill your pages with spam content.

Technical guidelines:

  • Make sure that Google can “troll” or “crawl” every aspect of your site.
  • Allow Google to access your site’s assets, including CSS and JavaScript files.
  • Diligently monitor your site’s performance. Each page of your site should be optimized to have quick loading times.

Quality guidelines:

  • Remember that Google’s goal is to provide users with relevant information.
  • Design each page for the users that you want to attract
  • Don’t try to “trick the search engines,” with keyword stuffing or other content that is not relevant to the website.
  • We live in a consumer’s world; as such, always cater to the needs of your users. When writing content ask yourself “will this help my user?”
  • Create content that is valuable and engaging. Make your website unique from all other sites.

Once you have created a site that follows the Webmaster Guidelines, you will be ready to submit it to Google. To do so, send it to:http://www.google.com/submityourcontent/. You can also submit a sitemap to the Google Search Console, which will enable Google to better understand the structure of your site. After submission, remember to always monitor the performance of your site, update your site in accordance with the Webmaster Guidelines, and adjust content on a regular basis so that it meets the needs of your users.

By performing these simple steps you can avoid repeated violations of the Webmaster Guidelines. Remember that if your site continuously violates the guidelines, then Google will no longer distribute your site in its search results. Stay tuned to the official Google Webmaster Central Blog for additional information and updates.

About Steve Baik

AddMe.com is a pioneer in the free search engine submission industry and has been providing valuable web tools and resources for small business owners since 1996. Sign up for our free newsletter to receive the latest info on SEO and Internet Marketing.
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11 Responses to Repeated Violations of Google Webmaster Guidelines

  1. Sam Darcy says:

    I had a website tanked not along ago and the effort and stress i had to go through to get it back on the search results was not worth the few cheats i used. I think if your having doubts about Google penalising you then just don’t do it, better safe than sorry !

  2. We recently had a client that got a manual action for an outbound link – pretty stern stuff from Google. They are getting tougher every day. As you say, best to avoid a violation in the first place!

  3. It’s good to know about google webmaster guidelines, but is there any SEO guidelines for latest update by google.

  4. Arpit says:

    Spammer’s life is getting worse day by day. Better safe than sorry. 🙂

  5. Kevin says:

    Rushing things like the link building process to quickly get ranking will usually result in you getting tanked, it may not be any time soon but piling lots of effort into ranking a site to find you only get removed 6 months on is very very frustrating beileve you me.

  6. David C says:

    Great article! From experience I can tell that content is the most important factor that matters to Google at the moment. It is true that links still have a very big impact on rankings, but you can have the best back-links on the web, if your content is thin and poor, your site won’t rank.
    The day when you could rank empty pages with hundreds of spam links is over. You have to focus on providing informative and epic content to your website’s visitors.
    Google also takes in consideration the time spent on your website. If users leave your website quickly, because it is irrelevant or found not as useful, you will see a huge drop in serps.
    To build up a good site now takes months and ongoing maintenance.

  7. I 100% agree, it really is not worth trying to cheap the system. From experience, one quality and relevant hyperlink is worth more than 1000 low quality links. Quality over Quantity every time, along with great compelling content.

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