SEO isn’t that hard to understand, but there is one area that is very hard to put into practice: finding keywords to write about. It doesn’t matter if you are running a network of niche sites, a news website or a general content website. Finding things to write about can be very tough, and many new and experienced Webmasters run out of keywords and topics. Google provides several tools to help clear up your keyword droughts, but none are quite as good as Hot Trends. Read on to find out more about this Google tool.
What is Google Hot Trends?
Google Trends is an application that shows users the biggest searches per day. Google Hot Trends is similar to this, but it updates every hour. This tool will show you what keywords and stories are being searched the most, and it will show you how much traffic has surged in the last hour for that keyword.
There is also an archive feature that archives previous trends that occurred days or even months in the past. This means that you can keep looking at the trends until you finally find one that is relevant to your niche. You can also sign up to receive updates that will tell you when new information is added to the Hot Trends list.
Using Hot Trends
Using Hot Trends is easy. You go to the page and look at the most popular stories and keywords. Using Hot Trends to benefit your website takes a little more work, but not that much. Just look through the listings until you find something relevant to your niche. For example, if your website is about illnesses, then look for a listing about the latest influenza epidemic.
After finding something that people are looking for, you should write an article on that trend to post on your website. While most of these trends are short-lived, you can easily get a lot of new visitors if you concentrate on responding to the latest trends.
Automatic Updates
The other great thing about Hot Trends is that it updates automatically. For example, Google Insight or the Keywords Tool can show you how many people searched a certain keyword, but you still need to think of a keyword to make the program work. Hot Trends shows the latest trends without any prejudice.
While that might make it a little harder to find something relevant for your audience, it will also ensure that you actually find something that people are interested in reading about. You should assign one employee to watch the trends when they come out so that you can get the best benefit from this service.
Conclusion
Google Hot Trends is one of the best ways to find out about keywords and stories that people are interested in. If you are finding it difficult to bring your readers great stories they care about, or if you aren’t doing so well in terms of search traffic, then Hot Trends will give you and your employees all the inspiration you need. Just check back every hour, and you will find something new and exciting that you can write about.
Go to Google Trends website, look for the keywords at the ‘Today’s Hot Trends’ section. They are updated daily with the most searched keywords from your particular geographical area. Which means, if you write an article about any of the hottest trends listed, you are sure to get a surge of traffic.
Now, your particular niche keyword may not be listed in the hottest trends list. It’s not every day that an important event in your niche comes to be listed as among the first ten of the hottest.
But you can pretty much estimate with Trends, which keywords you need to give greatest emphasis to, while writing articles. For this, you need first to make a list of keywords you need to focus on your latest article. Then search in Trends with these keywords separated by comma (maximum five of them), and see the result.
Google Trends will show a graphical view of how popular each of your keywords currently is. This gives you a pretty much estimate of which of the keywords you should give highest emphasis to in your article in order to drive the best amount of search engine traffic.
Following trends is helpful but you need to still be cautious. Originality is key to ranking well on the search engines so the content should provide a new perspective and never be saturated with the important keywords.
What is the difference between the Search-based keyword tool and the Google Adwords tool?