Over the past 10 years email marketing has been an effective way of
delivering a message directly to a selected audience. Over time however
other seemingly more measurable channels have become available. And
email marketing (in my mind) has fallen by the wayside.
How cool is this, Bing (you know, one of the other search engines) is giving away cash and a cool Bing backpack.
When you get ready to actively market your business online more than
likely your first stop will be with search engine optimization (SEO).
The most important ingredient to search engine optimization will be
properly conducted keyword research for your website. Keyword research
alone could make or break your online game,,.
The internet has done a great deal to bring the world closer together,
but where search engines are concerned, there is still very much a
regional divide. Australian users have a tendency to use Australian
engines and the same applies to users from the UK, Canada, New Zealand
etc.
I'm sure we've all been through the process of finding a new web host
from time to time and unless you find one that comes highly
recommended, unless you're spending $1,000's each month they are very
much the same all over.
I was asked by a photographer friend of mine the other day for some
help with her ad words copy. Though a little rusty since I ran a full
campaign I figured it was a good excuse to blow the dust of my Ad Words
hat and familiarize myself with the Google search marketing tool again.